1 minute readStratPost in the News for Rafael video story

A story done by StratPost called Rafael’s innovative video marketing for India is making news around the world, with the Israeli arms company Rafael’s video uploaded by StratPost becoming fairly popular on the internet.

So much so that blogs like Citizentube, defense industry watchers like Wired’s Danger Room Blog, Forecast Highs and the DC gossip blog Wonkette have been talking about it. So too has mens lifestyle website Men’s XP.

But the StratPost story has also made news with the New York Times, with Ronald Mackey writing about it in the blog The Lede.

The promotional video was produced by the Israeli arms company Rafael and aired at Aero India 2009 held in Bangalore last month. The video has been derided by some commentators as badly produced and virtually all consider it invariably funny.

  3 comments for “1 minute readStratPost in the News for Rafael video story

  1. abhishek1212
    March 10, 2009 at 11:59 am

    bollywood music is the flavour of season globally right now from oscars to bafta so why not the let the defence sector experiment with it.
    i am with strat post on this ad video which innovative,locally appealing ,though it does not emphasize on product but surely u wont forget the company for which it is shot. made “rafael”

  2. abhishek1212
    March 10, 2009 at 6:59 pm

    bollywood music is the flavour of season globally right now from oscars to bafta so why not the let the defence sector experiment with it.
    i am with strat post on this ad video which innovative,locally appealing ,though it does not emphasize on product but surely u wont forget the company for which it is shot. made “rafael”

So what do you think?