News, Videos March 10, 2009

StratPost in the News for Rafael video story

The promotional video was produced by the Israeli arms company Rafael and aired at Aero India 2009 held in Bangalore last month. The video has been derided by some commentators as badly produced and virtually all consider it invariably funny. The StratPost story has made news with the New York Times, with Ronald Mackey writing about it in the blog The Lede, not to mention in other commentaries and observations on the internet.

A story done by StratPost called Rafael’s innovative video marketing for India is making news around the world, with the Israeli arms company Rafael’s video uploaded by StratPost becoming fairly popular on the internet.

So much so that blogs like Citizentube, defense industry watchers like Wired’s Danger Room Blog, Forecast Highs and the DC gossip blog Wonkette have been talking about it. So too has mens lifestyle website Men’s XP.

But the StratPost story has also made news with the New York Times, with Ronald Mackey writing about it in the blog The Lede.

The promotional video was produced by the Israeli arms company Rafael and aired at Aero India 2009 held in Bangalore last month. The video has been derided by some commentators as badly produced and virtually all consider it invariably funny.

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About Saurabh Joshi

View all posts by Saurabh Joshi
Follow Saurabh Joshi on Twitter @ http://www.twitter.com/saurabhjoshi Saurabh is a journalist based in New Delhi, India who has worked in print, television as well as internet news media. Besides defense and strategy, his past assignments have included reporting from Kashmir, coverage of terror strikes as well as election coverage from all over India. He has a Bachelors degree in Journalism (Honors) as well as a law degree (LLB), both from the University of Delhi.
  • abhishek1212

    bollywood music is the flavour of season globally right now from oscars to bafta so why not the let the defence sector experiment with it.
    i am with strat post on this ad video which innovative,locally appealing ,though it does not emphasize on product but surely u wont forget the company for which it is shot. made “rafael”

  • abhishek1212

    bollywood music is the flavour of season globally right now from oscars to bafta so why not the let the defence sector experiment with it.
    i am with strat post on this ad video which innovative,locally appealing ,though it does not emphasize on product but surely u wont forget the company for which it is shot. made “rafael”

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