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StratPost was launched in December 2008, and with its hard news content and astute commentary and analysis, it has made quite an impact within the short time it has been active. The credibility of a news journal – whether online or in its print version – can be tested on several parameters. Some would say, it’s the size of its viewership or readership; others would dig circulation figures or subscriptions, among others. But, the best way to judge how credible a journal is – would probably be from those who quote it. StratPost has been quoted by several international journals – including the New York Times and our stories have been picked up by Foreign Policy, Huffington Post, Jerusalem Post, Haaretz, The Times amongst others.
Testimonials for the website’s incisive reportage and original news stories from the defense industry can be found in the reprint of its stories in several journals like the Israeli International Institute for Counter-Terrorism journal.
StratPost has already seen around 500 per cent growth in the number of views in the last month alone. Notably, a single video reported and posted by StratPost on Youtube has received over around 260,000 views.
Even a cursory look at the existing coverage of strategic affairs and the defense industry by numerous publications will reveal low standards of journalism. The reportage as well as the writing of analyses is lacking in quality and insight.
It would be safe to say that most existing journals have restricted their “journalism” to cheerleading the players. Even when it comes to style and presentation, existing defense journals in South Asia are found lacking on the writing style and design finesse. Stories are marked by awkward construction, replete with obscure jargon and abbreviations. Further, these stories are badly edited, and devoid of graphics/images/illustrations.
This is another area where StratPost.com stands apart with a clear, concise writing style and uncluttered layout. At StratPost, we focus on the news. We boast of our news content to be the best in the defense sector. As much as we dig news, we also strive to present it with finesse.
To get a better idea of how we report defense and strategic affairs, take a look a few StratPosts:
Tail break in flight grounds Russian MiG-29s
The news of the grounding of the Russian Air Force fleet of MiG-29s, first confirmed by StratPost, raising concerns about the safety of the (Indian Air Force) IAF fleet as well as the quality and timeliness of the IAF MiG-29 upgrade program and the purchase of 45 MiG-29 K (naval variant) by the Indian Navy.
Rafael’s innovative video marketing for India
The video produced by Israeli arm’s firm Rafael, while eliciting humor, has also evoked extreme reactions about the propriety of such a marketing and public relations tactic. StratPost reported on the video which itself became an internet phenomenon.
Israel has much to learn from 26/11 says former Mossad operative
StratPost was the first to get a reaction from the Israeli security establishment about how the 26/11 Mumbai attacks have scaled up the challenges of terrorism and lessons Israel can learn, interviewing Yossi Alpher a former Mossad operative and security adviser to Prime Minister Yitzhak Rabin.
Iran not to allow NATO supplies to Afghanistan
StratPost was the first to elicit a response from the Iranian government as to whether Iran would be willing to allow NATO members to use its territory to supply forces in Afghanistan, after NATO commander General John Craddock indicated Iran to be an option for NATO members to supply their troops and Secretary General Jaap de Hoop Scheffer called for engagement with Iran in the context of NATO’s deployment in Afghanistan.
Sailor says shipping companies endangering crew to cut costs
StratPost broke the news of shipping companies failing to take the menace of piracy seriously and failing to take adequate safety and security precautions to save costs.
Maritime Security at Sea with too many Captains
StratPost reported on the shoddy state of Indian maritime and coastal security after the Mumbai attacks that was the result of the confused and uncoordinated operation of over fifteen agencies in maritime and coastal security duties.
Deconstructing the Pakistani Response to the Mumbai Attack
StratPost, in a special report, took apart the Pakistani response to 26/11 and highlighted its unwillingness to accept the involvement of Pakistani entities, diminishing the credibility of its commitment to counter-terrorism even further. This report was later republished by the Israeli International Institute for Counter-Terrorism.
Reported Sino-Indian naval stand-off ‘untenable’: Naval Expert
StratPost tested and refuted the claim by Chinese media that the PLA Navy had forced an Indian submarine to surface.
Pakistan Army doctrine says ‘Attack First’
StratPost analyzed Pakistan’s military doctrine and deduced its implication to be that in the event of an imminent war the Pakistani war plan would require it to attack first to take the battle into Indian territory and get a hold over as much territory as possible. Pakistan can then use this territory as a bargaining chip on the negotiating table.
Air strikes on terror: No surprise, no problem says former bomber pilot
StratPost interviewed a former IAF bomber pilot who said the absence of surprise would not be a problem in conducting surgical strikes on terror targets in Pakistan.
StratPost then presents an excellent promotional opportunity to advertisers who want to publicize their products and services in the defense sector to the right people and agencies. Catching eyeballs in the right quarters is easier when you associate with a serious, credible source of defense news that boasts of a growing readership.
If you are a defense company looking for exposure and publicity in the Indian defense sector, or even for a greater recall value among your potential clients, then you simply cannot afford to give StratPost a miss.
The news portal has acquired a viewership on the basis of its credible and comprehensive reporting of the news in the arena of Defense and Strategic Affairs. It has also set a benchmark for the quality of news reporting in this highly specialized industry. Apart from the quick news updates and news-in-brief StratPosts, the news portal carries in-depth analyses
StratPost believes that news analyses need to be comprehensive, not verbose. The brief at StratPost is clear: an intelligently written piece of strategic analysis or opinion should also make for an easy read for the viewer/ reader. While a search for news and the “extra” knowledge brings the viewer to the news portal, the high standards of writing and the credibility of the reporting holds them there, and brings them back.
StratPost offers a host of opportunities for defense companies to explore advertising spaces in the news magazine.
So email stratpost(at)stratpost(dot)com to find out more.
