T here are some very good reasons for advertising online.
Internet penetration has lead to the growth of the medium as the primary source of information. There is a character of immediacy to information on the internet, easily available at little, if any cost. This is something print can’t match and is also the reason for it having a hard time in the west. This could happen in India too, with the increasing penetration of the internet and growing usage on hand-held devices.
There are obvious benefits to advertising on an electronic platform as opposed to the limited runs of print that have too long a shelf-life for readers to remain interested.
This is even more true of StratPost, where you have a platform on the internet that’s actually doing original and credible news reporting of the defense domain. There are good reasons why StratPost gets syndicated to Dow Jones Factiva, something no other Indian defense news platform can claim. By virtue of this, StratPost’s content is also available on The Wall Street Journal (Professional Edition) and Lexis Nexis.
This content also speaks for itself when it comes to determining how closely decision-makers and opinion-makers in this domain would be following this small, domain specific website.
For instance Sam Roggeveen of Australia’s Lowy Institute for International Policy has called it ‘impressive looking’, while Stephen Trimble, Flight Global/Flight International‘s Americas Managing Editor, and former Jane’s Defence Weekly Americas Bureau Chief, calls it ‘the very reliable StratPost’. A single story done by StratPost was linked to, quoted from and talked about by a list of mainstream media websites that includes The New York Times, Huffington Post, The Times, Haaretz, Jerusalem Post, Foreign Policy and Wired. StratPost has also been republished by the journal of the International Institute for Counter-Terrorism in Israel in Israel.
StratPost has been recognized by respected news media, like Bloomberg, DefenseTech.org of Military.com and the Economic Times for breaking the story about the MMRCA (IAF’s tender for Medium Multi Role Combat Aircraft) shortlist in the last week of April, 2011.
StratPost stands apart for the quality of journalism it brings to this field, continually aiming at standards in reporting, analysis and writing that are above the norm. Above all, it attempts to be scrupulously fair in the practice of journalism, while considering editorial independence inviolable.
At the same time, it looks to continually innovate to deliver news and analysis in newer ways. For instance, StratPost alerts are available by free subscription through SMS and the website is also accessible on contemporary internet-enabled mobile phones and hand-held devices.
Advertise With StratPost
As India’s first Defense And Strategic Affairs online news website, StratPost means round-the-clock visibility. Since most visitors make repeat visits, often on the same day, your messages reach them on a repeat cycle. Further, unlike print and television media, spillover is limited and your ad does not die with one reading. StratPost then presents an excellent opportunity for advertisers to run educative advertising campaigns using the full potential of the medium and all the innovation it can offer, on a platform that is recognized as credible and boasts of a growing readership.
While print advertisements are static and look like facsimiles of each other, StratPost offers you the chance for customization that will put life into your advertising. StratPost presents a host of plans for advertisers to get the most out of their campaigns and also offers them the highest cooperation for the optimum use of animation and graphics for maximum effect. The complete range of advertising space is listed separately in the rate card, available on request.
So email our team to find out more.
